There were many various fonts at my disposal to which I could have included in my opening sequence 'Libertine'. I decided to go for the usual and typical font in 'Helvetica' which is used very commonly in a lot of company logos, films, town signs and newspapers.
The reason I chose this specific font type was because it is clean, very easy to read, has no serifs and stands out well with the shots. The name 'Helvetica' gives the impression it is a European typeface which is normally associated with simple, eye-catching and pretty works of art including typefaces. The text is bold which is a popular characteristic of titles in comedy films.
This text below was another possible font I could have used in my opening sequence. The reason I did not use this font was because it came across as a little bit too cartoon like and maybe aimed at those younger than 15.
The next typeface below was another possibility but I felt that it was too bold and intimidating for the comedy genre.
The last typeface I considered was too simplistic in my opinion and would not work as effectively as 'Helvetica' does in my opening sequence.
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